Approach

Propulsion is uncompromising in the belief you must uncover the soul, voice and leverage point of a brand as well as its customer’s, often undetected, needs. Finding the intersection between the two, will create insights and advantages for the brand, thus maximizing the dialogue with consumers. Surprising, media-neutral, communications can then be developed which capitalizes on these insights. No matter what the medium, the “idea” will be the fuel that will propel a business and brand further.

“Harvey was instrumental in helping identify the underlying strategy for connecting with the younger financial services demographic on our award-winning, “Hey, it’s your money.” Great Western Bank campaign.

Harvey has a sharp eye and keen ear for taking marketing from good to great.”

Dennis A. Shirley
FMR SVP, Chief Marketing Officer, Great Western Bank
President, Organic Marketing Solutions
“Harvey’s extensive experience with major consumer brands was a catalyst in helping drive a new strategy and improved advertising for Taco Bell. Harvey’s hallmarks are bold thinking and quality execution.

He creates and produces work that makes one proud of the brand and the product that resonates with the customer.”

Peter Waller
President Taco Bell 1996-2002
President and COO, Corinthian Colleges Inc.
“Harvey has a very fluid style, capable of understanding, communicating and developing brands for a wide variety of audiences. He is a terrific talent.”

Chuck Berman
FMR CEO Versity.com
CEO, MacFarlane Partners
“Working with Harvey is like hiring a personal trainer, except instead of a training coach you get a brand coach. Harvey has helped us focus and refine our image.”

Stew Leonard, Jr.
CEO, Stew Leonard’s Foods, Norwalk, CT
“Harvey did in 3 days, what my big time agency couldn’t do in 9 months.”

Jim Berrien
FMR President and Publisher, Forbeås Magazine Group
President and COO, MNN.com
Propulsion LLCTel: 203 856 0109Email: hhoffenberg@propulsionllc.com
Propulsion LLC
Tel: 203 856 0109
Email: hhoffenberg@propulsionllc.com