Capabilities

  • Brand Audit – Brand DNA Workshop and Discovery
  • Brand Architecture – Brand Positioning – Brand Identity System Design – Brand Personality Capture
  • Competitive brand landscape analysis
  • Strategy development
  • Qualitative customer insight and mining
  • M&A Brand Evaluation Creative development
  • Media implementation, production and direction
“Harvey was instrumental in helping identify the underlying strategy for connecting with the younger financial services demographic on our award-winning, “Hey, it’s your money.” Great Western Bank campaign.

Harvey has a sharp eye and keen ear for taking marketing from good to great.”

Dennis A. Shirley
FMR SVP, Chief Marketing Officer, Great Western Bank
President, Organic Marketing Solutions
“Harvey’s extensive experience with major consumer brands was a catalyst in helping drive a new strategy and improved advertising for Taco Bell. Harvey’s hallmarks are bold thinking and quality execution.

He creates and produces work that makes one proud of the brand and the product that resonates with the customer.”

Peter Waller
President Taco Bell 1996-2002
President and COO, Corinthian Colleges Inc.
“Harvey has a very fluid style, capable of understanding, communicating and developing brands for a wide variety of audiences. He is a terrific talent.”

Chuck Berman
FMR CEO Versity.com
CEO, MacFarlane Partners
“Working with Harvey is like hiring a personal trainer, except instead of a training coach you get a brand coach. Harvey has helped us focus and refine our image.”

Stew Leonard, Jr.
CEO, Stew Leonard’s Foods, Norwalk, CT
“Harvey did in 3 days, what my big time agency couldn’t do in 9 months.”

Jim Berrien
FMR President and Publisher, Forbeås Magazine Group
President and COO, MNN.com
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