Stew Leonard’s

Situation


Stew Leonard’s, “the world’s largest dairy store” and local CT / NY grocery chain icon was faced with replacing a money making, established chicken supplier in the all natural, antibiotic and preservative free segment.

Challenge


Replace a successful, well known brand and recapture revenue lost with a new, untested private label product and do it with limited media support.

Solutions


Named, consulted on label design, marketing and launched “Naked Chicken”—an all natural, antibiotic and preservative free, fresh chicken product


Logo


Ad


In-store Merchandising


In-store Promotion


Promotional “T” Shirt


Web Site 7

Results


With minimal support, but with a memorable brand name and strong in-store promotion, the product took off immediately, surpassing last year’s sales by 300% over the established brand it replaced. Stew Leonard’s announced it a “home run” and has now developed an entire “Naked” line.

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