Situation
Marketers are continually looking for ways to create a dialogue with their target audience. Music is one way to build a connection.
Rolling Rock “Who Save”
Challenge
Create a music experience that goes beyond the normal short lived promotion, allows a grass roots implementation to build support locally and a continuity that builds momentum.
Solutions
Working with Steven Van Zandt and his team at Renegade Nation, introduce the revolution to save Rock and Roll and bring in sponsor / partners to support the cause and their customer’s passion for Rock and Roll.
Bus Wrap
Off-premise Poster
Web Page
Promotion Poster
Solution Rolling Rock
Results
ATT’s Blue Room joined the revolution… and and to be the exclusive on-line provider of the Rolling Rock and Roll experience.
