HARVEY HOFFENBERG POSITIONS AND NAMES “MINT” THE NEW ENTITY BY DENT WIZARD, THE LEADER IN AUTO PAINTLESS DENT REMOVAL.

“MINT” Cosmetic Reconditioning is launching with highly trained professionals providing dealers in the upscale car market reconditioning services.

Appealing to those owners who want to keep their cars looking showroom new, dealers will invite customers to “Put the love back in your ride.” — which Hoffenberg also wrote — by offering on premise dent removal, scratch repair, bumper repair or replacement, wheel refinishing and leather restoration and done while their vehicle is in for service.

Hoffenberg also oversaw the development of the new company’s striking new logo. The chrome, script logo is reminiscent of the nameplates of cars of fifties and sixties.

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