Stew Leonard’s

Propulsion has just written, produced and directed three videos under the campaign “If it’s gotta be fresh, it’s gotta be Stew’s.” Whether it’s traveling to Maine for Lobsters or Montana for Black Angus Beef, Stew Leonard, Jr. continues to prove the point by going to the source to bring his customers the freshest food at a great value.

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AT&T finds reception it wants on the big screen > By Sanford Nowlin, Houston Chronicle

SAN ANTONIO – Moviegoers have been seeing a lot of AT&T lately.

The telecom titan is sponsoring a series of pre-movie announcements where well-known directors urge audience members to quiet their cell phones. Maybe you’ve seen the one where Goodfellas director Martin Scorsese barges into a family’s home to tell a woman how she should act while on the phone with her husband. Or the others, which feature actor/directors Sydney Pollack and Forest Whitaker in similar scenarios. Read more ›

Star Power > Kenneth Hein

These seven celebrities are master marketers. Here’s how to make their secrets work for you.

One can impart great wisdom from Paris Hilton – believe it or not. Taking a lesson from P. Diddy and Johnny Depp is a good idea too. At first blush a socialite, a rapper and an ex-patriot are probably the last people a marketer would look to as role models. Read more ›

Fine paper and first-rate printing shows Mercedes’ investment in its mailer > Harvey Hoffenberg, DM News

In the category of the medium is the message, I received a DM piece from Mercedes that I couldn’t help but open, peruse and actually read. Now, I am in the business but this piece was a little special. The paper felt like suede and the printing was first-rate. It had a magnetic flap that closed with authority. Read more ›

Art and Commerce – Out of Bounds > By Harvey Hoffenberg, Adweek

“Over the years a solid, well-defined and memorable brand was forged. But regardless of whether the jury in the Anucha Browne Sanders lawsuit got the sexual harassment verdict right, the MSG brand is now a tarnished Heavyweight Champion’s belt, a dented Lord Stanley’s Cup.”

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Propulsion LLC
Tel: 203 856 0109