Working with the incredibly talented people at Stamford Hospital — its staff, physicians and boards –our team developed a strategy and positioning for the capital campaign to raise funding for a gleaming, new, state-of-the-art facility unlike any in the entire region. Read more ›
Athletes and personalities have the potential to become “brands” themselves and all the benefits that go along with a well crafted, strategically sound and executed one.
For over 20 years, Harvey Hoffenberg has worked with athletes and entertainers. He has created the work, as well as managed the relationships between these celebrities and his clients.
His work with these talented, yet demanding personalities, has helped enhance both their brand and his client’s business. Read more ›
Propulsion has just written, produced and directed three videos under the campaign “If it’s gotta be fresh, it’s gotta be Stew’s.” Whether it’s traveling to Maine for Lobsters or Montana for Black Angus Beef, Stew Leonard, Jr. continues to prove the point by going to the source to bring his customers the freshest food at a great value.
SAN ANTONIO – Moviegoers have been seeing a lot of AT&T lately.
The telecom titan is sponsoring a series of pre-movie announcements where well-known directors urge audience members to quiet their cell phones. Maybe you’ve seen the one where Goodfellas director Martin Scorsese barges into a family’s home to tell a woman how she should act while on the phone with her husband. Or the others, which feature actor/directors Sydney Pollack and Forest Whitaker in similar scenarios. Read more ›
These seven celebrities are master marketers. Here’s how to make their secrets work for you.
One can impart great wisdom from Paris Hilton – believe it or not. Taking a lesson from P. Diddy and Johnny Depp is a good idea too. At first blush a socialite, a rapper and an ex-patriot are probably the last people a marketer would look to as role models. Read more ›
In the category of the medium is the message, I received a DM piece from Mercedes that I couldn’t help but open, peruse and actually read. Now, I am in the business but this piece was a little special. The paper felt like suede and the printing was first-rate. It had a magnetic flap that closed with authority. Read more ›
