Propulsion is uncompromising in the belief you must uncover the soul, voice and leverage point of a brand as well as its customer’s, often undetected, needs. Finding the intersection between the two, will create insights and advantages for the brand, thus maximizing the dialogue with consumers. Surprising, media-neutral, communications can then be developed which capitalizes on these insights. No matter what the medium, the “idea” will be the fuel that will propel a business and brand further.
