In the sea of unbearable chatter and competition for their attention and loyalty, create a brand that this target trusts and can depend on.
Developed consumer research, brand architecture, a PR campaign and rolled the guerrilla campaign out on campuses across the US. Most importantly, created a personality – a “voice” for the brand that connected with college students.
Logo
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Prior to its sale, Versity had over 5000 marketing reps and note takers on over 500 colleges in America.
“Vern” the iconic embodiment of the company was admired by all and Versity.com became “ the place to go when you had to know.”
