Yet another high production, ie expensive, spot has included all the executional trimmings except the most important ingredient – an idea.
Yet another high production, ie expensive, spot has included all the executional trimmings except the most important ingredient – an idea.
Athletes and personalities have the potential to become “brands” themselves and all the benefits that go along with a well crafted, strategically sound and executed one. For over 20 years, Harvey Hoffenberg has worked with athletes and entertainers. He has…
