Yet another high production, ie expensive, spot has included all the executional trimmings except the most important ingredient – an idea.
Yet another high production, ie expensive, spot has included all the executional trimmings except the most important ingredient – an idea.
SAN ANTONIO – Moviegoers have been seeing a lot of AT&T lately. The telecom titan is sponsoring a series of pre-movie announcements where well-known directors urge audience members to quiet their cell phones. Maybe you’ve seen the one where Goodfellas…
These seven celebrities are master marketers. Here’s how to make their secrets work for you. One can impart great wisdom from Paris Hilton – believe it or not. Taking a lesson from P. Diddy and Johnny Depp is a good…
In the category of the medium is the message, I received a DM piece from Mercedes that I couldn’t help but open, peruse and actually read. Now, I am in the business but this piece was a little special. The…
“Over the years a solid, well-defined and memorable brand was forged. But regardless of whether the jury in the Anucha Browne Sanders lawsuit got the sexual harassment verdict right, the MSG brand is now a tarnished Heavyweight Champion’s belt, a…
Harvey Hoffenberg has just been named Advisor Partner at Goode Partners — a private equity firm dedicated to creating significant shareholder value by bringing a combination of operational and financial resources into active partnerships with owners and management teams of…
