Category: Media Coverage

That Marketing Show

Harvey Hoffenberg appears on “That Marketing Show” “That Marketing Show” is an online broadcast of marketing executives and leaders of small to midsized businesses, who share practical tips and strategies to help organizations build more awareness, more loyal customers and

The Science of Branding – From chickens to Cheerios, Connecticut marketing guru Harvey Hoffenberg has brought a fresh approach to branding, turning an art into something of a science. > By Matthew Broderick

It’s a safe bet that Harvey Hoffenberg has spent some part of the last two decades in your head. If his name doesn’t ring a bell, his slogans will. He made Pepsi “the choice of a new generation.” He transformed

Build a Successful Brand > By Matt Alderton

Harvey Hoffenberg, president of Propulsion, a New Canaan, Conn.-based branding consultancy, agrees. “Branding is not about putting your name or brand on a golf ball or T-shirt,” he says. “It’s about building your connection with your customer. It takes knowing

China Struggles to Repair Image > By Joe McDonald AP Business writer

Such openness has proven critical for companies that are able to recover from product liability incidents, said Harvey Hoffenberg, president of Propulsion LLC, a Connecticut-based marketing firm. Hoffenberg pointed to Johnson & Johnson’s response to the fatal 1982 Tylenol tampering

Liberty Mutual’s growth in 2006 boosted its rank among top U.S. property/casualty writers. > Meg Green, Best’s Review

Harvey Hoffenberg, president of Propulsion, a marketing firm based in New Canaan, CT, in reference to Liberty Mutual’s new TV campaign, said, “I think it’s a nice departure from the ego/testosterone-laden, ‘big-is-oh-so-much-better’ campaigns of many insurance companies. It’s thoughtful, treats

Beating the Supermarket Shuffle > By Dale Buss, QSR Magazine

Besides, quick-serves can out-distance any new meal-replacement product that a supermarket, or a consumer packaged goods manufacturer, can deliver—as long as they keep their own innovation pipelines hot with intriguing new offerings, says Harvey Hoffenberg, president of Propulsion, a marketing

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Tel: 203 856 0109