Besides, quick-serves can out-distance any new meal-replacement product that a supermarket, or a consumer packaged goods manufacturer, can deliver—as long as they keep their own innovation pipelines hot with intriguing new offerings, says Harvey Hoffenberg, president of Propulsion, a marketing consulting firm in New Canaan, Connecticut, and a veteran of both supermarket and quick-service marketing. “They can always stay ahead of the game,” he says.
