Category: Media Coverage

Yelling Isn’t Selling > By Harvey Hoffenberg, Advertising Crossing – “Advice from Experts” Series

Yelling Isn’t Selling > By Harvey Hoffenberg, Advertising Crossing – “Advice from Experts” Series – June 11, 2007 When I was an art director at an advertising agency, I remember our President’s mantra, “Telling isn’t selling”. Alan Rosenshine, then BBDO

Advertising Star > By Aundi Howerton, Advertising Crossing

Anyone who has spent even minimal time in front of the television during the 1980s or 1990s in the United States has likely had some portion of their imagination stamped by advertising maven, Harvey Hoffenberg. Hoffenberg is responsible for some

New Products: Dial Tries Wooing Women With . . . Yogurt Soap? Company targets women, men with latest ‘liquid assets.’ > By Constantine von Hoffman

“Years ago Dial had a stronger brand ID,” said Harvey Hoffenberg, president at brand consultancy Propulsion, New Canaan, Conn. “Now Dial [has] a bit of a problem because that category is so competitive and segmented.” Visit Brandweek for full story

Marketing Ideas for a Brave New World > By Emily Cardozo, Fairfield County Business Times

Harvey Hoffenberg, president and founder of New Canaan-based Propulsion, LLC, has dedicated his career to making connections. In a recent interview with Fairfield County Business Times, the marketing veteran explained his approach to clients and consumers. “It’s all about customization,”

Propulsion wins New York Addy Silver for Stew Leonard’s TV spot

“The outtake commercial demonstrates that while Stew Leonard, Jr. takes his products and customer service seriously, he’s not afraid to poke fun at himself,” said Harvey Hoffenberg, President of Propulsion in New Canaan, Conn., who produced the commercials. “Whenever you

Propulsion website wins San Diego Addy Silver

9Myles, Inc. picked up one of its many awards at this year’s San Diego Addys for their website design for Propulsion, a brand consultancy. Harvey Hoffenberg, President of Propulsion, “ You work with pros, you get professional work. You can’t

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