Marketing Ideas for a Brave New World > By Emily Cardozo, Fairfield County Business Times

Harvey Hoffenberg, president and founder of New Canaan-based Propulsion, LLC, has dedicated his career to making connections. In a recent interview with Fairfield County Business Times, the marketing veteran explained his approach to clients and consumers.

“It’s all about customization,” he notes. “The days of screaming at customers is long over. If you wanted to meet someone at a party, you wouldn’t walk over to them and start screaming at them. You would want to create a dialogue with them so that they were open to your ideas, and continue to engage them through conversation.”

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