New Products: Dial Tries Wooing Women With . . . Yogurt Soap? Company targets women, men with latest ‘liquid assets.’ > By Constantine von Hoffman

Posted on by Harvey Hoffenberg Posted in Media Coverage

“Years ago Dial had a stronger brand ID,” said Harvey Hoffenberg, president at brand consultancy Propulsion, New Canaan, Conn. “Now Dial [has] a bit of a problem because that category is so competitive and segmented.”

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