Anyone who has spent even minimal time in front of the television during the 1980s or 1990s in the United States has likely had some portion of their imagination stamped by advertising maven, Harvey Hoffenberg.
Hoffenberg is responsible for some of the most well-known and creative advertising campaigns in history, including Pepsi’s “Choice of a New Generation” campaign with Michael Jackson, Pepsi’s “Archaeology” (noted as one of the “50 Greatest Commercials of All Time” by TV Guide), the “Essence of Shaving” for Gillette, “You are Tomorrow, You are the Navy” for the U.S. Navy, “The One and Only Cheerios” for General Mills, and “Making it Great,” for Pizza Hut, among others.
