Harvey Hoffenberg, president of Propulsion, a marketing firm based in New Canaan, CT, in reference to Liberty Mutual’s new TV campaign, said, “I think it’s a nice departure from the ego/testosterone-laden, ‘big-is-oh-so-much-better’ campaigns of many insurance companies. It’s thoughtful, treats the consumer with respect and dignity as they would like you to think they would treat you as a Liberty Mutual customer.
“As a bonus,” Hoffenberg added, “my jaded 14-year-old, hardly their target, thinks they’re the best commercials on the air. Clearly, it speaks with a voice that might connect with people.”
