Harvey Hoffenberg appears on “That Marketing Show” “That Marketing Show” is an online broadcast of marketing executives and leaders of small to midsized businesses, who share practical tips and strategies to help organizations build more awareness, more loyal customers and…
It’s a safe bet that Harvey Hoffenberg has spent some part of the last two decades in your head. If his name doesn’t ring a bell, his slogans will. He made Pepsi “the choice of a new generation.” He transformed…
Harvey Hoffenberg, president of Propulsion, a New Canaan, Conn.-based branding consultancy, agrees. “Branding is not about putting your name or brand on a golf ball or T-shirt,” he says. “It’s about building your connection with your customer. It takes knowing…
Such openness has proven critical for companies that are able to recover from product liability incidents, said Harvey Hoffenberg, president of Propulsion LLC, a Connecticut-based marketing firm. Hoffenberg pointed to Johnson & Johnson’s response to the fatal 1982 Tylenol tampering…
Harvey Hoffenberg, president of Propulsion, a marketing firm based in New Canaan, CT, in reference to Liberty Mutual’s new TV campaign, said, “I think it’s a nice departure from the ego/testosterone-laden, ‘big-is-oh-so-much-better’ campaigns of many insurance companies. It’s thoughtful, treats…
Besides, quick-serves can out-distance any new meal-replacement product that a supermarket, or a consumer packaged goods manufacturer, can deliver—as long as they keep their own innovation pipelines hot with intriguing new offerings, says Harvey Hoffenberg, president of Propulsion, a marketing…
