I was engaged by CI, a $12 Billion Australian group of funds, to position the company for the future.After interviewing about 20 key executives, and mostly Peter Cooper the founder, I tried to encompass the philosophy and values of CI that would differentiate them from their competition.
After writing a “left brain” statement that solidified what they did and how they did it. I also wrote and produced this “right brain” video that captures the personality and “heart” of CI, I believed they were missing. Together, they provide the full package and will allow everyone at Cooper Investors to march to a single drummer.
