Harvey Hoffenberg, president of Propulsion, a marketing firm based in New Canaan, CT, in reference to Liberty Mutual’s new TV campaign, said, “I think it’s a nice departure from the ego/testosterone-laden, ‘big-is-oh-so-much-better’ campaigns of many insurance companies. It’s thoughtful, treats…

Besides, quick-serves can out-distance any new meal-replacement product that a supermarket, or a consumer packaged goods manufacturer, can deliver—as long as they keep their own innovation pipelines hot with intriguing new offerings, says Harvey Hoffenberg, president of Propulsion, a marketing…

Yelling Isn’t Selling > By Harvey Hoffenberg, Advertising Crossing – “Advice from Experts” Series – June 11, 2007 When I was an art director at an advertising agency, I remember our President’s mantra, “Telling isn’t selling”. Alan Rosenshine, then BBDO…

Anyone who has spent even minimal time in front of the television during the 1980s or 1990s in the United States has likely had some portion of their imagination stamped by advertising maven, Harvey Hoffenberg. Hoffenberg is responsible for some…

“Years ago Dial had a stronger brand ID,” said Harvey Hoffenberg, president at brand consultancy Propulsion, New Canaan, Conn. “Now Dial [has] a bit of a problem because that category is so competitive and segmented.” Visit Brandweek for full story

Harvey Hoffenberg, president and founder of New Canaan-based Propulsion, LLC, has dedicated his career to making connections. In a recent interview with Fairfield County Business Times, the marketing veteran explained his approach to clients and consumers. “It’s all about customization,”…